This course focuses on how businesses can derive value from implementing AI & Machine Learning (ML) in core operational activities across different industries.
Module 1: Introduction to AI & Machine Learning:
·Demystifying AI & ML: Understanding key terms, capabilities, and their differences.
·Understanding the role of data in AI & ML: Data collection, pre-processing, and ethical considerations.
Module 2: AI in Action: Business Applications Across Industries (Intermediate):
Finance:
·Fraud Detection: AI algorithms analyze transaction patterns to identify and prevent fraudulent activity (e.g., FICO Falcon Fraud, NICE Actimize).
·Algorithmic Trading: AI-powered systems analyze market data and execute trades based on pre-defined strategies (e.g., Kensho, Quantopian).
Healthcare:
·Medical Diagnosis: AI assists doctors in analyzing medical images (X-rays,
MRIs) for disease detection (e.g., Zebra Medical Vision, Paige).
·Virtual Assistants for Patient Support: AI-powered chatbots answer patient inquiries, schedule appointments, and provide basic medical information (e.g., Babylon Health, Ada).
Module 3: AI for Customer Experience (Intermediate):
Retail:
·Personalized Product Recommendations: Recommendation engines
powered by AI suggest relevant products to customers based on their browsing history and purchase behavior (e.g., Amazon Recommender Systems, Salesforce Einstein).
·Chatbots for Customer Service: AI-powered chatbots handle basic customer inquiries, provide 24/7 support, and escalate complex issues to human agents (e.g., ManyChat, Drift).
Logistics & Transportation:
·Route Optimization: AI algorithms analyze traffic patterns and real-time data
to optimize delivery routes, saving time and fuel (e.g., Google Maps Platform,
HERE Technologies).
·Predictive Maintenance: Similar to manufacturing, AI predicts potential
failures in vehicles, enabling preventive maintenance and avoiding
breakdowns (e.g., IBM Maximo Asset Management, Uptake).
Customer Service (General):
·Sentiment Analysis: AI analyzes customer feedback (textual or audio) to
understand sentiment and identify areas for improvement (e.g., Microsoft
Azure Text Analytics, Amazon Comprehend).
·Voice Assistants for Customer Support: Virtual assistants powered by AI
respond to customer voice queries, providing information and resolving basic issues (e.g., Amazon Alexa for Business, Google Assistant for Business).
Module 4: Deriving Value from AI & ML (Intermediate):
·Building a Business Case for AI & ML: Identifying potential applications and demonstrating ROI for your organization.
·Selecting the Right AI & ML Tools: Matching your needs with available technologies and platforms.
·Implementation Strategies: Planning and executing AI & ML projects within your organization, considering ethical considerations and potential risks.
Module 5: The Future of AI & Business (Advanced):
·Emerging trends in AI & ML: Exploring advancements in AI, their potential impact on business, and ethical considerations for the future.
·Developing an AI & ML roadmap: Planning for long-term integration of AI & ML into your business operations.